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Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

FromHow I Built This with Guy Raz


Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

FromHow I Built This with Guy Raz

ratings:
Length:
56 minutes
Released:
Mar 23, 2020
Format:
Podcast episode

Description

In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company doesn't shy away from speaking out on social issues. PLUS for our postscript "How You Built That," we check back with Clay McCabe of Zipper Rescue, a repair kit that helps people fix their broken zippers at home.
Released:
Mar 23, 2020
Format:
Podcast episode

Titles in the series (100)

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.