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Impossible Foods: Pat Brown

Impossible Foods: Pat Brown

FromHow I Built This with Guy Raz


Impossible Foods: Pat Brown

FromHow I Built This with Guy Raz

ratings:
Length:
63 minutes
Released:
May 11, 2020
Format:
Podcast episode

Description

When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat production on the environment, so he set out to make a burger so juicy and flavorful that even meat-lovers would crave it. After some painstaking research, Pat's team created the Impossible Burger, and famous chefs started to feature it in their restaurants. In 2019, the Impossible Whopper launched at Burger King, and today Pat's company, Impossible Foods, is valued at nearly $4 billion.
Released:
May 11, 2020
Format:
Podcast episode

Titles in the series (100)

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.