This week, my guest is Alyssa Catalano, the co-founder of Studebaker Metals—a metalsmithing and accessories brand that epitomizes focused and intentional choices.
Alyssa and the Studebaker Metals team have made careful brand choices about everything from how they style their products to how their products are categorized to the tools they use to craft their products to the messaging behind the products.
Alyssa and I talk about the unconventional choice to produce unisex accessories, why slow is fast and what that has to do with their brand positioning, and how their brand plays out in advertising, plus the roles of timelessness and place in how their brand is built.
The post EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals appeared first on What Works.