Ed Vincent is the founder and CEO of Festival Pass which is a flat rate monthly subscription service that allows members unlimited access to festivals. Long history as a data entrepreneur including head of data for MoviePass. During this interview we discuss: - How and why Ed decided to launch Festival Pass. - He shares his experience and what he learned during his time as head of data at MoviePass. - Then we discuss how Ed and his team plan to grow Festival Pass to $40 million ARR in 2020. - He shares 2 key metrics required in order to scale the business profitably. - Ed shares his 2 fold customer acquisition strategy. - The importance and focus on local media to generate new subscribers. - How they plan to leverage PR to create awareness and drive subscriptions. - Ed talks about a unique customer acquisition strategy that involved a corporate employee retention program.   - He shares how they are leveraging equity to procure large media partnerships. - We talk about how Festival Pass is aggregating event partners. - The economic breakdown of how the Festival Pass can afford to offer access to events on a flat rate basis. - Ed shares his favorite growth tool/software. - He recommends one of his favorite books to the audience. Ed's websites www.festivalpass.com Follow on Instagram ----------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]