What3Words is a global address system that has assigned three-word labels to all of the 57 million 3-meter squares that make up the surface of the earth. That approach enables you to go to the front door of house, the side door of an office building, the middle of city block, a specific tree in a park, or even a remote jungle location. It offers precision in space that is far superior to our postal address system and is more accessible than GPS coordinates.  Chris Sheldrick, CEO and co-founder of What3Words, discusses the origin behind the solution, his work in the automotive, transportation, and government sectors and how the approach aligns well with the rise of voice assistants.