Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates.

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Show Notes


Topic 1 - Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch?
Timeline and schedule (New Product Introduction (NPI) Checklists/Supply Chain aspects)

Multiple groups (internal & external) involved

Early customer involvement and feedback

Go-to-Market (GTM) planning
 • Multiple Transfers-of-Information (TOI’s) end to end


Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product?


Documentation & Message Guides

Pricing Models (and SKUs)

Field Training

Customer Training

Support Training

Sales and Technical content

Demos

Press and Analyst Content

Competitive Content



Topic 3 - What do you consider a successful product launch?

Topic 4 - How have product launches changed over the years, for things you’ve worked on?

Topic 5 - What are some commons mistakes you see companies make with launches?





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