On this episode Dave talks about some of the disadvantages of being in first place. You may be there first, but everyone behind you has the ability to learn from your mistakes. Here are some of the things he talks about. His regret over having one of the first homes built in his neighborhood How Clickfunnels benefited from looking at competitors products that came before How Apple looked at all the shortcomings of everything that came before it to develop the iPhone So listen in to hear Dave explain why it might be better to be second place in business and why you should keep an eye on what your competitors are doing wrong as well as what they are doing right.