Joe Simonds is a co-founder of Salt Strong, a subscription-based fishing community that focuses on education and creating memories on the water. Joe and his brother, Luke, left their lucrative business in finance to pursue their dreams of starting a fishing company. In this episode of Anchored, Joe and I discuss the hard knocks of starting a fishing business, the perks to being part of a fishing community, the credit card test, and catching snook from a 3rd floor balcony. Buy Joe's Book: Fishing For Happiness: The Ultimate Cheat Sheet To Achieving Happiness And Fulfillment From Top Experts Over The Last 100 Years