Have you ever considered quitting your job to start a business?

Emily was working as a journalist, but an 'aha' moment made her realise that she wanted to do more meaningful work, and so she set up a flower company that caters to weddings and private events. She now has 5 employees and her business is growing steadily.

You'll love that story.

We also chat about...

Why Emily left her job as a journalist
Why she went into the flower business
The process of starting a business
Her financial situation when transitioning away from her job
Her current business metrics

Enjoy this chat with Emily, and please subscribe to us in iTunes if you enjoyed it!

Show notes and links from today's episode

Carolina Flowers
Emily on Instagram
Book: How to Find Fulfilling Work
Lynda Library

Key takeaways from our chat with Emily
1 - The moment Emily realised she was in the wrong economy
Emily was working as a journalist - she was good at writing, reading and networking - but she didn't enjoy sitting at a desk or earning a low salary. She started learning about behavioural economics and as she took mental notes, she understood that this was a market she wanted to be part of. She decided to go into the flower business since she saw that it was a product that worked well, and that could get her away from sexism in the workplace as well as add value to the community.
2 - How Emily kickstarted her flower business
Emily's flower business is her way to be part of her community and solve a problem using farm land. She didn't have many resources when she started, so she started a farm on a small land while she was still working as a journalist. Most people did not take her seriously, but she kept working on her business and had enough money to recirculate through the company. She now has 5 employees and sells hundreds of thousands of flowers every year.
3 - How she manages her money and her future goals
The positive aspect of working as a journalist is that Emily was used to not making much money. She told herself that she could always wait tables if her business didn't work out. She had $10,000 saved up and inherited another $10,000. With that, she was able to kickstart her business and take it each day at a time. She was responsible with her money, and knew that quitting her job would not mean losing all her savings immediately.
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