Today I’m thrilled to have Kevin Stecko back on the show. Kevin runs an awesome site called 80stees.com where he sells t-shirts from the 80s.
Kevin’s t-shirt business was already super competitive but in the past several years, it’s gotten even more intense. As a result, he made some fundamental changes to his business strategy and it’s paid off in droves, both in terms of profit and lifestyle.
In this episode, Kevin will fill us in on what he’s done and the biggest mistake most shop owners are making.
What You’ll Learn
Why Kevin decided to raise prices dramatically
The math of discounting and profit
Why even small discounts can lead to a huge cut to the bottom line
Kevin’s new business model
Other Resources And Books
80’s Tees
Sponsors
Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the best email marketing provider that ...
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