Phil Echols is an Administrator of Professional Learning supporting K-12 needs in the area of Professional Learning Communities (PLCs) and coaching in Wake County Public Schools in North Carolina. Psychology major and teacher in his home town. Counseling The power of Twitter. People often find a way to monetize things Monetization of the network. You can’t monetize the network - via @adamcurry * #BMETalk - Black male educators * Black males are like unicorns in so many spaces. * Every time I meet someone face to face at a conference I create a twitter list with them on it. * How do you mentor those unicorns? * 100+ staff members. 1200 students. * Why do you stay here? * You could be in a school where there are more minority students. Why do you stay here? * Good things come from my DNA. * Patience and reflection comes from my parents. * Enter spaces with the mindset of who do I need to be in this space? * How to decide who you need to be in a meeting. * The relationships of the people at the table require a different approach. * Paying attention to what people might need. * Presume positive intent. * Relationships are foundational. * Sometimes I can be too heavy on the relationship and we don’t get everything done that we need to! * Facilitated leadership equilateral relationships, processes, and tasks. * Leader member exchange theory - focuses on three components: leader follower, and exchanges between those two. * Leaders often have in groups and out groups. * Out groups don’t always get everything they need. * Help people feel like they are in the “in group!“ * How to be a transformative principal? Be more mindful of your individual interactions with all of your staff members.