In this episode, Uri shares some of his key learnings from the Waze startup journey; from starting from scratch to a successful exit. You'll also hear the processes that he applies when he starts up or advises any company – like figuring out product-market fit, his strategy behind hiring a winning founding team, and how he allocates his time in each stage of the startup process. He also talks about something that is difficult for every business owner – when it’s time to let people go.  Uri is interviewed by Scott Harris, a coach, mentor and a speaker at many of Tony’s events, including Business Mastery, Tony’s signature business event.