39 min listen
Rory Sutherland on Alchemy
FromEconTalk
ratings:
Length:
84 minutes
Released:
Nov 11, 2019
Format:
Podcast episode
Description
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.
Released:
Nov 11, 2019
Format:
Podcast episode
Titles in the series (100)
The Economics of Medical Malpractice: Medical malpractice, insurance premiums, and the politics of being a judge, by Russ Roberts and Alex Tabarrok. by EconTalk