Welcome back to a special edition of the show we traditionally call “Writer Porn.” To kick off 2020 we have a very enlightening show for you that you're not going to want to miss. It’s an exclusive look into the process behind not only how a writer gets paid to ghostwrite a title for a celebrity, but also the writing, research, and indie publishing of a book that has sat on top of the Amazon charts for over a year! Did it beat Michelle Obama in 2019? TK “If you’re struggling to figure out what to write, it means you don’t know what you want to say." – Adam Skolnick Note: We had to get special permission from the incredible human and author, David Goggins, to share this story – so this is truly an exclusive – but it’s no secret that the book was written by my good friend. A huge thank you to Mr. Goggins and his spirit, generosity, and ethos. From ideation of his bestselling book Can't Hurt Me: Master Your Mind and Defy the Odds – by Author David Goggins – to publishing with Lioncrest, and the experimental new media formats like an audiobook/podcast and beyond, this is a glimpse behind the camouflage curtain. “In Can't Hurt Me, [Goggins] shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. He calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.” The writer (or ghostwriter) is an award-winning international journalist, author, serial pundit, and “bad penny” Adam Skolnick, our own international correspondent. Adam’s narrative nonfiction book is available in paperback — One Breath: Freediving, Death, and the Quest to Shatter Human Limits — is based on his award-winning New York Times sports coverage of the death of the greatest American freediver of all time. The book has been compared to other classics of extreme sports journalism — like Jon Krakauer’s Into Thin Air, and National Geographic Traveller called it “A vicarious thrill that you can enjoy in a little over 300 pages ... unless you read it in the bath...” The Writer Files is now available on Alexa! Because Apple Podcasts are available on Alexa-enabled Amazon devices in the United States, now all you have to do is say, "Alexa, play The Writer Files on Apple Podcasts." She will probably grant your wish ;-) Please help us learn more about you by completing this short 7-question survey This episode of The Writer Files is brought to you by the team at Author Accelerator. Author Accelerator book coaches give writers feedback, accountability, and support while you write, so you can get that your idea out of your head and onto the page. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. In this file Adam Skolnick and I discussed: A definition of ghostwriting How Adam got tapped to ghostwrite for author and endurance athlete David Goggins Why Goggins turned down a major book publishing deal and decided to self-publish (with Adam still attached) The Joe Rogan effect for authors How Adam made the decision to help write David's story And the unique research and drafting process that went into a bestseller ... Show Notes: Words Matter by Wix How We Built the Wix Brand Voice Author Accelerator Can't Hurt Me: Master Your Mind and Defy the Odds – by Author David Goggins [Amazon] AdamSkolnick.com 21 Productivity Hacks from 21 Prolific Writers: Part One Adam Skolnick on Twitter Kelton Reid on Twitter