On this special “point one” show, we present a recording of the Comics and Social Media Panel held at the Wizard World Austin Comic Con on November 22nd. Derek Royal and Shea Hennum were two of the discussants on that panel, along with John Mayo of The Comic Book Page podcast and Russell Latham of The Longbox of Doom podcast. The title of the panel was “Comics and Social Media: The How-To, the How-Much and the Why,” and during the session the four presenters took questions from the audience and shared their various experiences. Among the topics discussed were how to set up blogs and podcasts; the kinds of ways to use social media; how to reach an intended audience via Twitter, Facebook, and Tumblr; strategies for contacting publishers and creators; what to expect in terms of set-up and maintenance costs; what kind of software and hardware is needed for your intended purposes; and why anyone would want to make all this effort just to share their opinions and insights on comics. There was a lot of information crammed into that 45-minute panel, and we hope that our recording of the session will be of use to our listeners, as well.