But is it really? Apple has done something almost unprecedented: In a letter to investors, CEO Tim Cook announced Apple is revising its guidance for Q1 2019, lowering revenue projections from the previously stated 89 to 93 billion, down to 84 billion. That’s an 8% difference, which translates into 5-9 billion dollars. Billion with a b. Yeah. F*g ouch. So, what's going on? SPONSOR: Thanks to Skillshare for sponsoring this show! The first 500 of you will get 2 months of premium courses for FREE! LINKS: Tim Cook's Letter Steve Jobs' Letter John Gruber's take Carolina Milanesi's take MORE: Gear: https://kit.com/reneritchie Podcast: http://applepodcasts.com/vector Twitter: https://twitter.com/reneritchie Instagram: https://instagram.com/reneritchie SUBSCRIBE: Apple Podcasts Overcast Pocket Casts Castro RSS YouTube