Cupertino, California — Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple. Wow, I mean. On one hand, I’m devastated. As someone who started out in the business as a designer, Jony Ive and his relationship with Apple was just everything I looked up to and aspired to be. On the other hand, though, as someone no longer in design, Jony Ive set free but still connected to Apple is something I really, deeply feel. But, sorry, first. I wasn’t going to do this video today. I was going to wait and think on it a bit, and do a deeper, more forward looking video tomorrow. But then, you guessed it, the Internet happened. Hot takes began raining down like meteors in a Michael Bay movie. And, as expected a lot of them were just terrible. Like terrible set in comic sans terrible. That's why I ultimately decided to split my video in two. To get something short out today and the focus on something deeper for tomorrow. So, here goes part 1 SPONSOR: CuriosityStream - Stay curious Go to curiositystream.com/vector and enter the promo code ‘vector’ to start your membership completely free for the first 30 days. LINKS: Jony Ive to form independent design company with Apple as client - Apple Why Jony Ive is leaving Apple | iMore MORE: Merch: https://standard.tv/vector Gear: https://kit.com/reneritchie Podcast: http://applepodcasts.com/vector Twitter: https://twitter.com/reneritchie Instagram: https://instagram.com/reneritchie Mobile Nations Affiliate Link Policy SUBSCRIBE: Apple Podcasts Overcast Pocket Casts Castro RSS YouTube