In this episode of our AI in Sports series I'm joined by Noah Gift, Founder and Consulting CTO at Pragmatic Labs and professor at UC Davis. Noah previously worked for a startup called Score Sports, which used machine learning to uncover athlete influence on social media and internet platforms. We look into some of his findings in that role, including how to predict the impact of athletes’ social media engagement. We also discuss some of his more recent work in using social media to predict which players hold the most on-court value, and how this work could lead to more complete approaches to player valuation. Finally, we spend some time discussing some areas that Noah sees as ripe for new research and experimentation across sports, and we take a look at his upcoming book Pragmatic AI, An Introduction to Cloud-Based Machine Learning. For those interested in pre-ordering the book, be sure to check out the link in the show notes for a nice discount code.   The notes for this show can be found at twimlai.com/talk/158. For more on our AI in Sports series visit twimlai.com/aiinsports.