Mobile Growth vs Mobile Features: How to Decide

FromApp Marketing by App Masters

Start listening View podcast show

Mobile Growth vs Mobile Features: How to Decide

FromApp Marketing by App Masters

ratings:

Length:

5 minutes

Released:

May 1, 2019

Format:

Podcast episode

Description

Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/sSnTSxLqKxE

Released:

May 1, 2019

Format:

Podcast episode

Titles in the series (100)

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Skip carousel

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper: Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, by App Marketing by App Masters
20 min listen
How App Store Reviews Impact Keyword Rankings: Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc by App Marketing by App Masters
6 min listen
629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes: Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. - by App Marketing by App Masters
34 min listen
Mobile App Localization: Is it worth it?: Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo by App Marketing by App Masters
4 min listen
Influencer Marketing on Instagram vs musical.ly vs Snapchat: I'm going to share my thoughts on whether you should be using influencer marketing on Instagram versus musical.ly versus Snapchat. - I'll share with you why I believe Snapchat is the best and most underpriced platform. - by App Marketing by App Masters
6 min listen
623: How to Optimize In-App Purchases for Your Games with Doron Kagan: Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having star... by App Marketing by App Masters
33 min listen
625: How to Use Tumblr for App Downloads with Heidi Yu: Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. - Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO. by App Marketing by App Masters
28 min listen
635: Viber Head of UA, Moshi Blum: What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns a... by App Marketing by App Masters
36 min listen
How to Launch a Really Big App Idea: Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, by App Marketing by App Masters
5 min listen
Best Marketing Strategies for a Paid App: What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0 by App Marketing by App Masters
5 min listen
App Localization: What to Localize First to Minimize Cost: You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. - Watch Video on YouTube and Subscribe to our Channel: https://youtu. by App Marketing by App Masters
10 min listen
How to Write Killer Sales Copy to Increase Downloads: I'm going to show you a dead simple way to come with the right sales words to use in your App Store screenshots to increase downloads. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/1VZXfPSxIIg by App Marketing by App Masters
10 min listen
How to Get Keywords Ranked on Google Play: Coming up you're going to discover how to get keywords ranked on Google Play. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo by App Marketing by App Masters
10 min listen
630: How to Maximize Apple Search Ads with Ron Packard: Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads. by App Marketing by App Masters
15 min listen
626: 4X Revenue with ASO with Lewis Smith: Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, by App Marketing by App Masters
20 min listen
639: Automatically Find New Facebook Audiences with Colette Nataf: Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise,... by App Marketing by App Masters
36 min listen
A Clever Way to Incorporate Ads: Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. - Watch Video on YouTube and Subscribe to our Channel: by App Marketing by App Masters
11 min listen
628: What Determines Keyword Ranking with Francisco Park: Coming up is a coaching call where you will discover what determines keyword rankings, how to name your app name for optimal growth and when the optimal time to ask for an App Store review is. - Francisco Park is the creator of Hashtag Bank by App Marketing by App Masters
20 min listen
627: Calio Founders on Solving the Social Paradox: You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person... by App Marketing by App Masters
31 min listen
634: How to Capitalize on Alternative App Stores with Simon Gannon: Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, by App Marketing by App Masters
35 min listen
633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan: Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if ... by App Marketing by App Masters
33 min listen
622: How to Revive an App with Craig Briggs: Coming up is a coaching call with someone who waited to do the marketing after the app had launched. We discuss app revival strategies, design changes, how to name your app and different growth hacks. - Craig Briggs is the founder of Rice Burger Labs. by App Marketing by App Masters
17 min listen
647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani: Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how... by App Marketing by App Masters
33 min listen
636: Google Play ASO for a Game with Bjorn Rave: Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. - by App Marketing by App Masters
19 min listen
How to Know If You Are Passionate About a Project?: How to Know If You Are Passionate About a Project? I share real life experience with you. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew by App Marketing by App Masters
7 min listen
632: 7 Expert Tips From The Top Game Publishers: Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets... by App Marketing by App Masters
35 min listen
644: Mobile App Engagement and Retention with Scott Ritchie: Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, by App Marketing by App Masters
15 min listen
App Founders Unite Happening in Bali: You’re just one connection away… - The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships. - This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and act... by App Marketing by App Masters
8 min listen
631: The Supercell of India with Amit Hardi: Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, by App Marketing by App Masters
33 min listen
650: How to Rank Higher on Google Play with Muhaiber Muzaffar: Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer acc... by App Marketing by App Masters
24 min listen

More Episodes from App Marketing by App Masters

Skip carousel

The 10-Step Guide to Meta Ads Creative Testing: Struggling to get results with Meta Ads? We've got your back! This 10-step guide provides a winning formula for success. Watch now and unleash your ad potential! ? Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message by App Marketing by App Masters
10 min listen
How to Run TikTok Ads With a Small Budget: Don’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency. Our guest is Scott Flear, the Founder of ParrotPal, an app that uses AI to help users track their calorie and protein intake with voice notes & text messages. The AI has a weekly review function that adjusts its targets based on changes in their metabolic rate. Learn more: https://www.linkedin.com/in/scottflear/ https://parrotpal.com App Audits: https://apps.apple.com/us/app/authenticator-app/id6446651396 https://apps.apple.com/us/app/visoir-photo-video-editor/id1619517603 You can also watch the video: https://youtube.com/live/uPvd91LCXzw Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠ by App Marketing by App Masters
76 min listen
Little Known App Growth Strategies for Indie Developers: Tired of the Same Old App Growth Hacks? This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!) Here's what you'll get: - Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!) - Win-Back Automation Magic that uses SECRET OFFERS to bring back lost users - Multi-Channel Domination - Reach users EVERYWHERE, even if they disable notifications (emails, SMS, and more!) Plus, tons of BONUS tips revealed in this video Stop struggling to get noticed! These little known strategies will help your app take flight! Watch full video here: https://www.youtube.com/live/If7VBqsw7Q0?feature=shared You can also watch the video: https://youtu.be/V81b5OQ1Eys Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitte by App Marketing by App Masters
14 min listen
Ask Me Anything With Steve P. Young: From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://youtube.com/live/AboMBYjbaWs Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message by App Marketing by App Masters
87 min listen
How to Validate 6-Figure App Ideas: In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability. Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and preferences. Portals to buy and sell apps: Discover platforms and resources for navigating the buying and selling process of mobile applications. Keyword Research Strategy: Understand the importance of keyword research in app optimization and how to implement effective strategies. How to understand what users want: Gain insights into user behavior analysis and techniques for gathering feedback to improve app performance. How to design your app: Learn about app design principles, user interface considerations, and best practices for creating engaging and user by App Marketing by App Masters
13 min listen
The Dark Secret Behind a 7-Figure EXIT!: Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's turn your app into a lucrative venture! Learn more: https://bluethrone.io/ https://www.linkedin.com/in/alon-waller-902146140/ App Audits: https://apps.apple.com/gb/app/shift-lift-learn/id1406183218 https://apps.apple.com/es/app/anki-flashcards-study-decks/id6443485322?l=en-GB You can also watch the video: https://youtube.com/live/0QFbIJmh7VU Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** -- by App Marketing by App Masters
77 min listen
Surprisingly This Running Tracker App Makes $80K a Month: In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue. The app, launched in 2026, has quickly grown in popularity, receiving 200,000 downloads each month and generating an impressive monthly income of $80,000. Watch the video to discover: Which permissions to request: Learn how the app effectively balances user privacy and data collection, ensuring that necessary permissions are requested at the right stages of the user experience—both before and after the paywall is introduced. A sneak peek into their paywall strategy: Gain insight into how the app implements its paywall, including the timing of its introduction, how it is communicated to users, and the s by App Marketing by App Masters
9 min listen
BetterSleep Founder on Bootstrapping An App to Over 60M Downloads: Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: - The process of bootstrapping to selling the app: struggles, successes, and lessons learned. - The mindset shift needed to generate growth after an acquisition - The early growth strategies that led to over 60M downloads Learn more: https://www.simonalexberube.com/ https://www.linkedin.com/in/saberube App Audits: https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394 https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737 You can also watch the video: https://youtube.com/live/3NRbBKPI8-o Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App by App Marketing by App Masters
73 min listen
Use This UA Framework for App Installs: Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner (MMP) or Firebase into platforms like Google Ads to pinpoint user-triggered events and strategically detect drop-offs. Evolution to App Event Optimization Campaigns Explore the transition to advanced app event optimization campaigns, focusing on specific high-engagement events. Delve into the analysis of campaign performance against profitability goals and the importance of streamlining event selection for clarity and effectiveness. Simplicity is Key: Streamlini by App Marketing by App Masters
9 min listen
Decoding Google Play ASO & UAC: Insider Secrets Revealed!: Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play. You will discover: Google Play ASO in-depth Google UAC More secrets to be revealed! You can also watch the video: https://youtube.com/live/3NRbBKPI8-o Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice me by App Marketing by App Masters
96 min listen
The Anatomy of a High-Performing UGC Ad: Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover the 4 most critical elements that can make or break your ad creatives Explore UGC ad effectiveness on various platforms, including TikTok, Instagram, YouTube, and insights on Meta's (Facebook and Instagram) comprehensive tools. Leverage Google Ads for UGC, focusing on app install campaigns and gain insights into the effectiveness of vertical videos within UGC ad content. Optimize UGC campaigns with strategies such as testing different hooks while maintaining consistent development and CTAs. Receive practical advice on budget considerations for newcomers, including the recommended daily budget for effective testing. Delve into key metrics such as CTR, cost per click, and the importance of mo by App Marketing by App Masters
14 min listen
ASO and ASA Tricks on a Budget: Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and 'free' in your keywords Do you need subtitles? Experimenting with long-tail keywords Crafting screenshot marketing copies that work Can’t make it on iPhone? Here’s another way to move keywords in Going beyond ASA Basic You can also watch the video: https://youtube.com/live/uqwrOCySl3Q Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for by App Marketing by App Masters
99 min listen
Conversion Rate Optimization (CRO): 7 Ways To Get Started: Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users. Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on your website. In this video, we'll delve into seven key strategies to kickstart your CRO efforts: First-Time User Experience (Onboarding Experience): Enhance the initial interaction with your platform to ensure users have a smooth and engaging onboarding process, setting a positive tone for their journey. Homepage / Main Screen: Optimize your homepage or main screen to effectively communicate your value proposition, guiding visitors towards desired actions and reducing bounce rates. Leads / Flows: Streamline the user journey by op by App Marketing by App Masters
20 min listen
Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success: Ready to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy. Topics covered: - SKAN vs Aggregated Event Measurement (AEM) - The creative test framework for Facebook ads - The right approach to creative testing - And how to finally make Meta work for you if you’ve been struggling with it Juan David is a Senior Performance Marketing Manager at Admiral Media. He has +8 years of experience in digital marketing for web and app clients across the globe. He is a Colombian, living in Portugal. Learn more: Juan’s website: https://juan-david.vercel.app Admiral website: https://admiral.media/ Juan's LinkedIn: https://www.linkedin.com/in/juan-david-guti%C3%A9rrez-olarte-09b63698/ Meet Admiral Crew at MAU Vegas!: https://calendar.app.google/J7kiRzQAPdjRuSUm9 by App Marketing by App Masters
77 min listen
How The NBA's Timberwolves Increased Open Rates by 60%: Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication. Functionality: Uncover the mechanics behind custom emojis and how they operate effectively. Timberwolves' Strategy: Gain insights into the specific strategies employed by the Timberwolves in leveraging custom emojis to enhance engagement. Versatility: Explore the diverse platforms and contexts where custom emojis can be effectively utilized to captivate audiences. You can also watch the video: https://youtu.be/xKU09-NIu2E Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, And by App Marketing by App Masters
10 min listen
6-Figure Exit Within 12 Months: Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit. You will discover: - How to spot profitable apps idea as an indie developer - Build it yourself vs buying - How to prioritize cash generating features. - How to decide where (channel) to promote your app - How to know that your app is ready for a 6 figure exit - Best practices during exit/sale process Learn More: https://www.skool.com/devgrowexit-2399/ https://www.instagram.com/bechir https://www.linkedin.com/in/bechirarfaoui/ https://www.youtube.com/channel/UCFNAiNdpgsVXIOsrI3QiJfA App Audits: https://play.google.com/store/apps/details?id=com.astraledgestudios.MagicForestAdventure https://apps.apple.com/us/app/grocery-list-list-maker/id1561754760 You can also watch the video: https://youtube.com/live/If7VBqsw by App Marketing by App Masters
78 min listen
ASO & ASA Tricks to Help You Grow Downloads: In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/download https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804 You can also watch the video: https://youtube.com/live/uwlrkK4I6UI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B te by App Marketing by App Masters
74 min listen
How SEO Helped Cupla Get Its First 100 Users: Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post. Plus you'll discover: - The surprising feature that users loved and helped the app grow - The ideal traffic split between paid vs organic - Why higher prices lead to higher conversions - How to avoid feature creep - And so much more You can also watch the video: https://youtu.be/wyic06aPwOU Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a ne by App Marketing by App Masters
9 min listen
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget: David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad channels - The 3 layers of testing new ad creatives - The disconnect between product and UA - And so much more! Learn More: https://www.linkedin.com/in/davidvargasmontiel/ App Audits: https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder.converter.music.backup&hl=fa&gl=GB https://apps.apple.com/bg/app/coffee-break-quotes-daily/id6449391056 You can also watch the video: https://youtube.com/live/LGpQi1AhrqI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can e by App Marketing by App Masters
66 min listen
Product-Led Growth Strategies From 100M Users: Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions. Join us for an exclusive interview with Lomit Patel, Chief Growth Officer at Tynker, a leading code learning platform for kids boasting over 100 million users. In this engaging video, Patel shares his invaluable insights into the world of app growth, drawing from his wealth of experience. Topics Covered: Onboarding Strategies: Explore effective onboarding techniques that set the stage for a seamless user experience. Patel delves into the strategies that have proven successful in ensuring users navigate effortlessly through the initial stages of their interaction with the app. Product-Led Growth Strategies: Uncover the secrets behind Tynker's product-led growth journey. Product-Market Fit: Gain a deep understanding of the critical concept of product by App Marketing by App Masters
10 min listen
Ad Creatives That Convert: Lessons From Millions in Spend: Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign. You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more! Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level. Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the biggest brands and managing millions of dollars in ad spend. Learn more: https://performancemarketing.academy/ https://www.linkedin.com/in/benoitst-laurent/ App Audits: https://apps.apple.com/app/apple-store/id6446200267?pt=432960&ct=calcshare&mt=8 https://play.google.com/store/apps/details?id=com.chatbot.ai.assistant.aichat.bot You can also watch the video: https://youtube.com/live/T7IYERgO6Ts Work with us to grow your apps faster &a by App Marketing by App Masters
73 min listen
Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds: Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads. Explore with us: -Techniques for scaling ads with a lower budget -Minimum recommended ad spend for effective results -Insightful tips on identifying the right time to scale -Effective budget planning strategies -Optimal targeting options on Facebook -Proven campaign setup methods Don't miss out on these valuable insights that can elevate your advertising game on a budget You can also watch the video: https://youtu.be/mtBvqLBVsf0 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchas by App Marketing by App Masters
12 min listen
Using ChatGPT to Drive Data-Backed Marketing and Product Innovation: Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results. You will discover: - How ChatGPT drive better decision-making when it comes to product and marketing - Examples of how you can leverage AI to be your data scientist - How to use ChatGPT to simplify your product roadmap - And so much more! Learn more: https://cookingdata.substack.com/ https://www.linkedin.com/in/liorbarak/ App Audits: https://play.google.com/store/apps/details?id=com.wMyShoppingWalla_16849785 https://apps.apple.com/us/app/blood-pressure-tra by App Marketing by App Masters
58 min listen
This Productivity App Makes $200K a Month: I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies. Here are some points I will be discussing in this video: -Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process. -Enhanced User Experience: Explore the small touches that elevate user engagement. -Personalized Journey Creation: Learn the art of asking personalized questions for a unique user experience. -Optimal Plan Offerings: Discover the perfect number of plans to captivate your audience. -Discount Dilemma Decoded: Should you offer discounts? Gain insights into their effectiveness. -Email Capture Tactics: Snag user emails seamlessly with proven strategies. -Urgency Creation Techniques: Master the art of instilling urgency in by App Marketing by App Masters
15 min listen
The Features That Bring Users Back Everyday: Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020. You will discover: - How she comes up with features that are used everyday - Why higher prices actually increase conversion rates - How paid acquisition plays a key role in creating a network effect - And so much more! She is motivated by human connection and passionate about business that focuses on bringing people together and adding value to personal experiences. Learn more: https://cupla.app/ https://www.linkedin.com/in/erika-palmer-b709a836/ App Audits: https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US stashpad.com You can also watc by App Marketing by App Masters
65 min listen
The Anatomy of a High Converting Paywall: A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in an 11% increase in conversions. 2. Trial Reminder - Nudging Users to Experience More Trials are a powerful way to introduce users to your premium features. Discover the art of crafting compelling trial reminders that gently nudge users toward experiencing the full potential of your app. 3. Having a Trial Having a trial option is not just a feature; it's a strategic move to showcase the value of your premium content. 4. Long Paywalls Contrary to conv by App Marketing by App Masters
9 min listen
This Growth Hack Generates 100's of REAL App Store Ratings for FREE: When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing. ? Aggressive and Soft Ways of Getting Reviews: Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings. ? Using AppAdvice Campaigns for Ratings: Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather qual by App Marketing by App Masters
7 min listen
App Engagement Strategies From Pandora: Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's Impact on Engagement: Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention. Low-Hanging Fruits for Engagement: Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand. Leveraging Push Notifications: Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction. Effective Onboarding Flows: Dive into the world of onboarding flows and discover how a wel by App Marketing by App Masters
12 min listen
Your App Growth Questions Answered: I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month - ASO strategies for indie developers - Answers to your most pressing questions Make sure you leave a comment on our YouTube video to ensure your question gets answered. App Audits: https://apps.apple.com/app/streeto-on-street-parking/id1642060340 https://play.google.com/store/apps/details?id=com.ConvertCurrency.ExchangeRate You can also watch the video: https://youtube.com/live/ZwR0W4D51Lk Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to pai by App Marketing by App Masters
69 min listen
The TikTok Ads Strategy for Beginners: Ready to skyrocket your app downloads with TikTok Ads? ? This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform! ? Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered! ? Testing New Video Ads: Stay ahead of the game by discovering the secrets of effective video ad testing. Find out how often you should be refreshing your content, exploring new creatives, and adapting to the ever-evolving trends on TikTok. We'll share practical tips to keep your audience engaged and boost your app downloads! ? Ideal CTR: Curious about the ideal Click-Through Rate (CTR) for TikTok Ads? Unlock the metrics that matter and learn what CTR you should aim for to ensure your c by App Marketing by App Masters
12 min listen

Related podcast episodes

Skip carousel

How App Store Screenshots & Preview Videos Increase Downloads: Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app st... by App Marketing by App Masters
11 min listen
Shopify Collective (and it's IMPACT on Drop Shipping) by Drop Ship Lifestyle Podcast
12 min listen
Facebook Creator Studio IGTV Tutorial by Cash In On Camera
5 min listen
App Install Ads Hacks: I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. - by App Marketing by App Masters
6 min listen
Assess, Improve, Repeat: The Key Process for Post-Tax Season Reflection and Advancement by Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)
26 min listen
ASO & ASA Tricks to Help You Grow Downloads: In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/download https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804 You can also watch the video: https://youtube.com/live/uwlrkK4I6UI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B te by App Marketing by App Masters
74 min listen
Ep.696 - A Mirror of You!: In this podcast we cover: Why your organization is a mirror of you. What you can do to change the underperforming aspects of your project, team, or company. Why it all comes down to extreme ownership. If you like the Elevate Construction podcast,... by Elevate Construction
9 min listen
Course Vs Online Membership: Which Is Better For A Front End Offer? by MONETIZE IT - Turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business.
3 min listen
Legal Insights for Sustainable Success: Building a Business with Long-Term Stability with Aleece McKnight by Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)
56 min listen
How Relay Bank Empowers Bookkeepers & Their Clients Through Better Banking with Deanna Zubrickas by Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)
50 min listen
Which Program is Right for Me? by Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)
34 min listen
Apps Gone Free vs Apple Feature: In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. - Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch? by App Marketing by App Masters
9 min listen
FAQs About Performance Max Image Assets by The Google Ads Podcast
5 min listen
App Store Optimization in 2021 - Optimize These 7 Things (Part 6/6): In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it. You can watch this video: http://youtu.be/gEShBdg5ejI Get our greatest growth hacks to increase downloads & by App Marketing by App Masters
15 min listen
178: Siri Shortcuts: From the Experts!: Shortcuts is the most important addition to iOS since Extensibility in 8. With it, you can not only set up convenient voice commands to perform any action, you can create actions that are combined into powerful workflows without sacrificing any of... by Vector
13 min listen
A Clever Way to Incorporate Ads: Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. - Watch Video on YouTube and Subscribe to our Channel: by App Marketing by App Masters
11 min listen
How can I change from desktop IT support to coding, security, etc, in the tech industry?: There are lots of paths in the tech industry and a Twitch user asked how to change to other kinds of roles from their current IT Desktop Support. It comes down to showing your value to a company, but also building up additional skills to combine with you... by The Tech Interview Guide Podcast
13 min listen
The EASIEST Instagram Reels Strategy by The Freelance Friday Podcast
16 min listen
The Conquering Workflows & Systems Podcast Trailer by Conquering Workflows & Systems For Bookkeepers & Accountants | with Alyssa Lang (Workflow Queen)
16 min listen
How To Create And Edit Memoji Videos For TikTok And Instagram by Cash In On Camera
12 min listen
ASO and ASA Tricks on a Budget: Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and 'free' in your keywords Do you need subtitles? Experimenting with long-tail keywords Crafting screenshot marketing copies that work Can’t make it on iPhone? Here’s another way to move keywords in Going beyond ASA Basic You can also watch the video: https://youtube.com/live/uqwrOCySl3Q Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for by App Marketing by App Masters
99 min listen
#087 - Instagram is putting all of its eggs in one basket (and what it means for you): We discuss the rise of not-so-recommended ways to hack the Instagram algorithm. We are seeing users running photo-focused accounts have realised they’re likely to get more views of their posts by turning them into ultrashort videos because the app’s algorithm seems to be prioritising videos over still images. The experience is akin to looking at a static image to the user. But to the app, it seems to count as a video. Fab shares her recent experience with ads (and Becca echoes her frustrations) and why Reels are booming in the paid space. It may be due to the fact Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalise on the popularity of short-form video content. With Reels continuing to drive strong engagement on Instagram, the Meta-owned social app is looking to further lean into short-form video consu by Alt Marketing School
32 min listen
Ep.571 - Checking for Ticks!: In this podcast we cover: Why your performance is not correlated with project performance How you can earn the, "Successful Project," merit badge Why you must be able to say, "I have checked everything!" If you like the Elevate Construction podcast,... by Elevate Construction
17 min listen
#148: How does your learning style effect your ability to succeed in online business?: Anyone with any learning style can launch and grow a successful business, but different learning styles each come with unique benefits and weaknesses that you should be aware of. The architects of our educational materials are fully aware of these... by Silent Sales Machine Radio
46 min listen
App Store Optimization Made Easy with ChatGPT: Are you an app developer or marketer looking to boost your app's visibility on the app stores? Look no further! In this comprehensive video, we dive into the world of App Store Optimization (ASO) and unveil the power of ChatGPT in optimizing your app's performance. Discover the best ChatGPT prompts and explore alternative user acquisition channels like Web2App. Join us as we explore the capabilities of ChatGPT, an advanced language model developed by OpenAI. Learn how to harness its potential to generate powerful ASO insights and strategies. We'll share step-by-step instructions on using ChatGPT to conduct keyword research, optimize app descriptions, create compelling app titles, and even generate captivating app screenshots. But that's not all! We'll also unveil the best ChatGPT prompts that have proven to be effective in enhancing your app's discoverability. Discover how to leverage ChatGPT's creative and anal by App Marketing by App Masters
69 min listen
058: How to Quickly Create an Online Course (The EASY Way) by The Think Media Podcast
7 min listen
Our Daily Routines as Full-Time Creators and YouTube Strategists [Ep. #205]: Today we're adding a few new segments to our podcast live stream, including a quick online video news update. Then we'll dive into our routines as full-time YouTube creators and strategists. We'll share the tips that allow us to focus on what's most... by Video Creators
43 min listen
1266: 7 Reasons You Won’t Hit Your NY Goals by Mind Muscle Project
32 min listen
App Store Optimization in 2021 - Brand Strategy (Part 4/6): You will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads. You can watch this video: https://youtu.be/a6UagdyZ1Go Get our greatest growth hacks to increase downloads & revenue: http://www.appmaster by App Marketing by App Masters
8 min listen
How to Fund Your App Growth: Learn the best and smart ways to fund your app growth and UA campaigns. You can watch this Video : https://youtu.be/48vSGdRHJLg SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message by App Marketing by App Masters
11 min listen

Discover this podcast and so much more

Mobile Growth vs Mobile Features: How to Decide

Mobile Growth vs Mobile Features: How to Decide

Description

Titles in the series (100)

More Episodes from App Marketing by App Masters

Related podcast episodes