Why do people have cosmetic surgery, and how do cosmetic surgery advertisements make women feel about themselves and behave towards their partners? I also speak to Dr. Sylvie Borau of the Toulouse Business School about her new research on how sexy advertisements trigger women's competitive urges.Download the MP3 Support me!
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Why Undergo Cosmetic Surgery?How do sexy swimwear advertisements affect women's competitive urges? Mike Monoghan/FlickrThe articles covered in the show: Ashikali, E.-M., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on Swiss women's body image and attitudes toward cosmetic surgery. Swiss Journal of Psychology, 76(1), 13-21. Read summaryAtari, M., Barbaro, N., Sela, Y., Shackelford, T. K., & Chegeni, R. (in press). Consideration of cosmetic surgery as part of women's benefit-provisioning mate retention strategy. Frontiers in Psychology. Read summaryBorau, S., & Bonnefon, J.-F. (in press). The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression. Journal of Business Ethics. Read summary