Who changes a well established brand? Tsh Oxenreider does. Tsh writes at The Art of Simple (the blog formerly known as Simple Mom) and recently changed the name despite her massive combined audience of over 100k and a well established brand.
Tsh talks about blogging bravely, making big changes and knowing your audience. If you've ever wanted to change something (big or small) about your blog, but wondered if you "can" - this episode is for you.