In honor of the return of Serial, this week we’re looking at Truth - well, truth and lies. Sometimes we lie for good reasons and sometimes we lie for bad ones. Which is which and why does it matter? Also, Author Scott Berkun also talks to us about The Myths of Innovation. Note: This is part one of a two-part episode. Make sure to come back next week!  * * *If want to support the show and help keep it going, please check out Support WTS.com for our Patreon campaign. Also, help others find the show by LEAVING AN ITUNES REVIEW! Thx. Connect with the show on Facebook: www.facebook.com/wtspod and Twitter: @exploreWTS. * * * This week’s guest is Scott Berkun. Visit him at www.scottberkun.com. Twitter: @Berkun Book: The Myths of Innovation * * * JOIN our MAILING LIST by texting the word SMOKE to 66866, or go to our website (www.wheretheressmoke.co). DOWNLOAD & LISTEN directly from iTunes here: http://tinyurl.com/wts-itunes   Find us on Pocket Casts here: http://pca.st/smoke You can also go to www.wheretheressmoke.co for links to Stitcher, SoundCloud, and/or to stream online.