For notes related to this episode visit permaculturevoices.com/growmicrogreens. When you think about what your selling, don't forget that what you are selling isn't just what's in the cooler behind your booth. You're selling yourself, your story, and the role that you play in a bigger movement; all intangible assets that can allow you to succeed without having a diversity of products. But if you want to grow, and you don’t have more products to sell to customers, then you need to find more customers, and that likely means diversifying beyond the farmers market. That’s the subject of today's show where farmers market is one of the market streams that we dig into as Chris talks about his experiences selling to a diversity of market streams without a diversity of crops. For notes related to this episode visit permaculturevoices.com/growmicrogreens.