The national economic disaster hit the city of Braddock Pennsylvania like a wrecking ball. But Braddock Mayor John Fetterman -- dubbed "America's Coolest Mayor" by The New York Times -- is taking very unconventional approaches to reinventing the town and re-inspiring its residents. Home to the nation's first A&P supermarket and Andrew Carnegie's first steel mill, Braddock is being revitalized with new youth and art programs, renovations of abandoned real estate, and bold plans to attract artists and green industries.

NOW sits down with Mayor Fetterman to learn how the 6'8" 370-pound political novice is trying to turn his town around, and if other devastated communities can and should follow his large footsteps.