21 min listen
An Advertising Revolution: "Black People Are Not Dark-Skinned White People"
FromCode Switch
ratings:
Length:
28 minutes
Released:
Sep 6, 2017
Format:
Podcast episode
Description
How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people."
Released:
Sep 6, 2017
Format:
Podcast episode
Titles in the series (100)
Made For You And Me by Code Switch