Part 2 of my interview with Shango Los. For anyone growing cannabis as a business or working in the cannabis industry, you know that having a great product or growing top shelf cannabis is only half the story. The other half is shaping your message in a way to effectively reach your audience. Shango Los is founder of Shaping Fire and host of the Shaping Fire podcast. If you haven’t had a chance to check it out, I highly recommend it. His YouTube channel features exclusive cannabis how-to videos and expert interviews. https://www.kisorganics.com/pages/cannabis-cultivation-and-science-podcast-episode-39