In this episode of the Litigation Quality PatentCast Craige explains how Arctic Cat Successfully enforced and monetized its patent with a patent license to Honda and in litigation against BRP, the maker of an infringing “Sea-Doo” personal watercraft. This case has 4 great business lessons involving how to 1) Overcome obviousness 2) Mark your products with your patent number 3) Get an on-going royalty and 4) Treble damages from the infringer!