Alan sits down to talk with Ben Rojek, of Spear Education. Ben wears multiple hats at Spear and one of them was the editor of Spear Digest! He has a background in journalism and marketing and we had an interesting conversation about content creation for dentists! How is Spear helping dental students start their careers with affordable continuing education? How has the "content creation machine" that is Spear Education changed in the past several years? What's it like to be the editor or one of the most widely read dental blogs anywhere?  What are some easy things that regular dentists can do to be found online? Why should you start a blog? (spoiler: Al has thoughts) How should dentists respond to reviews? What are some great ways to portray yourself and your team on social media? How can Spear help you with patient education? Some links from the show: Spear Digest  Spear Online You wouldn't buy a car without a test drive? Why buy a crown prep bur without trying it first? Microcopy wants you to take the "Neodiamond Challenge!" They think that their single-patient-use burs will stand up to any comparison of multiple use diamonds without the hassles of re-sterilization and all the hassles that go along with it. They want you to head over to dentalhacks.com/challenge, request a sample of their most popular crown preparation diamond, the 1116.8C, and put it to the test! We think it's going to change your mind about diamond burs! It's all about convenience. Do you buy gas at the pump or do you walk in and pay? Be honest! If you're anything like me, the less human contact you can have...the better! Your patients are no different. They want to make appointments in your office on their own time, and they don't really need to talk with your people! Our friends at Localmed can make that happen! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link! We gave away 200 free Dental Online Training courses last week! And now there's more! Dr. Dennis Hartlieb has created this amazing dental continuing education platform and he wants you to try it! Go check out dentalhacks.com/dot and sign up for his comprehensive digital version of "CPR for the Worn Dentition" for free!