I’m thrilled to have Polly Liu on the show today. Polly’s wedding favor store, Beau-Coup.com, started in her own bedroom and has since ballooned to an 8 figure business. In fact, Beau-Coup was the inspiration for my own online store.
Early on, I modeled our shop just like hers and I tracked and studied her every move. Don’t be fooled by Polly’s modesty on the podcast. She’s a super star and there’s a lot to be learned if you want to dominate in ecommerce like she has.
What You’ll Learn
Why Polly decided to start an online store selling wedding favors
Why Polly decided to dropship early on
Why she transitioned to carrying her own inventory
How she marketed her store early on
How she managed to get early PR coverage of her business
How Polly found unique items to sell in her shop
How to stalk popular magazine editors
What form of marketing works best ...
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