Today I’m thrilled to have a very special guest on the show, Shirley Tan.
Shirley is someone who I met at the Traffic and Conversions Summit. I actually don’t remember exactly how we met but we hit it off immediately because a long time ago, she founded American Bridal which was a company I competed against when I first got started in ecommerce.
Anyway, Shirley sold American Bridal long ago but she’s back with a completely brand new product called The Posture Keeper. Recently, she launched a kickstarter campaign that was completely funded in 18 hours. So today, we’re going to learn her process for manufacturing and how to fund raise like a pro.
What You’ll Learn
How Shirley came up with the idea for the Posture Keeper
How she manufactured it so quickly
Why she decided to patent the product
Her initial investment
How to generate buzz for a kickstarter and get funded in ...
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