In this episode, the first of a series of 3 shows,  Shauna Lynn Simon, Owner/Founder of Beyond the Stage Homes and Styled, Listed, and Sold (SLS) Academy, talks about a strategy for connecting with your avatar (target clients/audience) on a personal level. She talks about the important steps, procedures, and pointers – the checklist to ensure the effectiveness of this strategy – holding workshops. It can be a powerful lead generation tool to build your brand and business. The success of the event could depend on how well you have prepared for it.   Show Notes   Choosing an engaging topic, and framing an attractive title Educational and specific topic would be an ideal choice of topic Choosing the right venue – inexpensive for a small audience, and a bigger venue or a showroom for a bigger audience, without sales pitching The key to selecting the right venue Content creation – valuable, informative, helpful What to give away as handouts Presentation techniques Inviting guest resource persons Securing sponsors Marketing and promoting it in social media – fill every seat Techniques in social media promotion Shauna Lynn will cover other related topics in the forthcoming 2 weeks:  Determining who your community is and how you fit into that community Determining what you can contribute to the community to make it better, bigger, etc. Identifying your voice and connecting with your followers, clients, fans with that emotional connection You can listen to the full episode at our resource center:  Window Works