These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability   60/40 Split  Deliver Your Promises Ask People to Respond   What To Do When Your List Is Not Engaged  Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction   Know Your Numbers   Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Download Dawn's Email Marketing Checklist Follow Dawn on Instagram