9 min listen
39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
ratings:
Length:
29 minutes
Released:
Apr 10, 2017
Format:
Podcast episode
Description
Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,000 followers in just one year - gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.
Released:
Apr 10, 2017
Format:
Podcast episode
Titles in the series (100)
50: A Delightfully Short Guide to Social Media Benchmarks & ROI by The Science of Social Media