Welcome to episode #627 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #627 - Host: Mitch Joel. A strong brand and corporate name is critical to demonstrating your uniqueness in the marketplace. The competitive forces are at play. Many people believe that all of the good names are already taken. The problem, of course, is that even if you can secure a strong and original brand identity, getting the right domain name can be costly, time consuming and extremely frustrating. Thankfully, there are smart people like Bill Sweetman who love the domain game. I've been fortunate to know Bill for over a decade. He's a former digital agency professional (who was in the space almost twenty years ago), before switching to his true passion: domain names. His company is called, Name Ninja. He is focused solely on helping individuals and brands get the domain names that are best for them. He is a very successful and respected domain name industry business leader with extensive experience in the domain aftermarket (or secondary market) of premium domain names, including domain pricing, distribution, and sales. A self-confessed domain name fanatic, Bill registered his very first domain in 1994 (which he later sold) and has been perfecting his "Domain Karate" moves ever since. If you've ever wondered how the domain business has become so wild and hard to navigate, you do not want to miss this. Enjoy the conversation...  Running time: 57:58. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Bill Sweetman. Name Ninja. Follow Bill on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels of Separation - Episode #627 - Host: Mitch Joel. Tags: advertising advertising podcast bill sweetman brand brand identity business blog business book business conversation business podcast corporate identity digital marketing digital marketing blog digital marketing podcast disruption domain domain aftermarket domain name domain name industry innovation leadership book leadership podcast management podcast marketing marketing blog marketing podcast mitch joel mitchjoel name ninja nomenclature non fiction book podcast premium domain name six pixels six pixels group six pixels of separation