Welcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark's the launch of their book, Social Marketing To The Business Customer - Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Both Gillin and Schwartzman are Digital Marketing professionals and veterans (you can see their credentials in the show notes below), so this audio Podcast was a real treat to conduct. If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Running time: 45:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Paul Gillin and Eric Schwartzman on Social Media B2B Marketing. Social Marketing To The Business Customer. The New Influencers. Secrets of Social Media Marketing. Joy of Geocaching. Spinfluencer. On The Record. Online iPressRoom. You can follow Paul on Twitter. You can follow Eric on Twitter. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing eric shwartzman facebook facebook group hugh mcguire in over your head ipressroom itunes joy of geocaching julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs on the record online online social network paul gillin podcast podcasting secrets of social media marketing six pixels of separation social marketing to the business customer social media 101 social media marketing spinfluencer strategy the new influencers trust agents twist image twitter