21 min listen
3 Slightly Embarrassing Emotions that Drive Effective Copywriting
FromCopyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
3 Slightly Embarrassing Emotions that Drive Effective Copywriting
FromCopyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
ratings:
Length:
20 minutes
Released:
Apr 22, 2019
Format:
Podcast episode
Description
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode
Released:
Apr 22, 2019
Format:
Podcast episode
Titles in the series (100)
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