04 - Gary Vaynerchuk, the World’s Most Targeted Ad & How to Choose Your Target Market | TGIM - The Essential Podcast for Ambitious Entrepreneurs Podcast

Teaser - TGIM From Shopify: Coming soon… Most people can’t wait for the week to end, but we can’t wait for the week to start. It’s TGIM from Shopify. The essential podcast for ambitious entrepreneurs. Like You. Subscribe now. We launch February 8th. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

1 min listen

Episode 01 - What They DON'T Teach You in Business School and What They DO Teach You in Prison: Welcome to the first episode of TGIM, from Shopify. How much do we LOVE entrepreneurship? Let’s put it this way - Mondays are our favorite day of the week. We’re putting all our passion, excitement, and knowledge to work, because we want this podcast to be the essential audio guide for ambitious entrepreneurs like you. And we’re kicking off this series with some of the most inspiring and unusual stories about starting a business that you’ll ever hear. And you’ll also learn essential lessons from some of the smartest business minds in the world. Sound too good to be true? Listen on and prepare for Monday to become your favorite day of the week, too. #TGIM by TGIM - The Essential Podcast for Ambitious Entrepreneurs

32 min listen

Episode 02 - The Recipe for Success: Pat Flynn, Pricing Products… and Yoga?: This episode is all about the ingredients you need to become a successful entrepreneur. Start with 3 servings of Pat Flynn who’s got some great advice about standing out from the crowd and testing your products, mix in a unique pricing strategy, add a dollop of mindfulness and blend with a healthy work/life balance. Plus the definitive answer to the age old question - are entrepreneurs born or made. Episode 2 of TGIM is the recipe you’ve been looking for. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

33 min listen

04 - Gary Vaynerchuk, the World’s Most Targeted Ad & How to Choose Your Target Market: Episode 4 of TGIM will help you hit the bullseye for your business. You’ll hear three essential success secrets from social media superstar, Gary Vaynerchuk. We have an amazing story about an elaborate ad campaign for ONE person. Seriously. And you’ll meet two women who learn how to find the right target market for their unusual subscription box service. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

33 min listen

03 - Unconventional Wisdom: Seth Godin, Embracing Failure and the Importance of Questions: Sometimes you need to break away from the pack, think differently, zig when everyone else zags. This episode is all about unconventional wisdom and how it can help you become a more successful entrepreneur. We start with marketing legend Seth Godin, who makes the case for why bigger isn’t necessarily better, we learn why you should make friends with failure and travel to Texas to meet a baker who learned the recipe for success... from a tech wizard. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

36 min listen

05 - Guy Kawasaki, Naming Your Business & East Coast Connections: Episode 5 of TGIM connects you with some inside advice to help your business thrive. Guy Kawasaki is a Silicon Valley legend and former Chief Evangelist at Apple. He shares the essential advice from his 13 books in two minutes flat. We’ve got the three simple steps to naming your business from the man who named Sirius Satellite Radio, Cingular Wireless and Mach III Razors. And we meet a guy who started his clothing business as a school project and leveraged his connections to get his shirts on the backs of Ed Sheeran and Ghostface Killah. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

35 min listen

09 - The Homeless Entrepreneur, Hubspot’s CMO on the Power of Inbound Marketing and How to Tell a Great Story: Your business may have a great story, but is anyone listening? This week, TGIM is chock-full of ways to use the power of narrative to build your business: storytelling secrets from GoDaddy's Shawn Pfunder, inbound marketing advice from Hubspot’s CMO Kipp Bodner and the remarkable story of a homeless entrepreneur who started a cookie business. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

38 min listen

07 - Cardboard Desks, Mentors and Advice From Hootsuite CEO Ryan Holmes: Great businesses solve tough problems. In this episode of TGIM, you’ll meet an entrepreneur who created a successful company to solve his own back pain, you’ll hear if a social media makeover can save a toy company’s online store and you’ll learn the one piece of advice you need to know before getting a mentor. Oh yeah - we’ll also show you how to get a rapper to lay down rhymes about your company... for five bucks. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

42 min listen

06 - Tips from a Crowdfunding Insider, Business Improv and How to Tell a Great Story: This episode of TGIM is all about how a great story can help you grow your business. Danae Ringelmann, the co-founder of crowdfunding giant Indiegogo, shares the 3 secret ingredients to a successful crowdfunding campaign. Meet two moms who started a business that takes the stress out of buying birthday gifts and raised millions of dollars for charity along the way. Discover the secret technique every jazz musicians knows, and every salesperson needs to learn. And meet a woman who founded a successful business not by competing on price, but by telling a better story. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

34 min listen

08 - The Perils of Becoming Too Successful, the Neuroscience of Memorable Content and Advice From the Founders of SoulCycle: This week, TGIM is all about success. Discover how the founders of SoulCycle built a hugely success business by creating a movement around their brand. Learn how to use neuroscience to make successful content. Hear how one company’s success was built using bulldozers to create an adult playground. And meet one entrepreneur with a very unusual problem - too much success. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

37 min listen

10 - Change Your Thinking: Disrupt a Market like Lululemon, Use Your Passion to Build a Business, and Do Everything Wrong to Create a Big Success: Entrepreneurs thrive when they think differently than everyone else. So in this episode of TGIM, we’re going to change the way you think. You’ll learn how to disrupt your industry with Christine Day, who’s transformed the world of coffee at Starbucks and female apparel at Lululemon. You’ll find out how to channel your passion into a great business by learning about a business focused on sneakers. And you’ll meet a business owner who proves that doing almost everything antithetical to success is in fact a great recipe… for success. It’s time to think differently. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

35 min listen

12 - Daymond John: Swimming with the Shark: Swimming with sharks. Most of us would probably be too scared to ever try it. If you’re brave enough to do it, you might just get an experience you’ll never forget. The same could be said for entrepreneurship. So let’s go swimming with a real shark - Shark Tank’s Daymond John. We’ll find out how he overcame amazing odds to found the FUBU clothing brand and then he’ll give you insider tips on how to overcome amazing odds to impress the investors on Shark Tank. You’ll also dive into some other scary situations. If you’re not a full-blown extrovert, is there anything more terrifying than social business events? Fear not - we’ve got the TGIM guide to networking for introverts. And finally - talk about scary - find out how to making millions by giving away your product... for free. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

35 min listen

11 - Entrepreneurship Ain’t Easy: Lessons in Perseverance: No one said success would be easy. Almost every entrepreneur has to face down major challenges, overcome hurdles, and rebound from failure. You’re about to meet your new role models for perseverance. Dov Baron fell 120 feet while rocking climbing and shattering his face - his near-death experience taught him how to work through pain to find success. Jeff Philipp had to figure out how to build his multi-million dollar business in one of the most remote places in North America. Angela Mader had to convince massive retailers like Target and Walgreens to put her products on their shelves... before the products were even designed. None of it was easy. But as every entrepreneur knows, few things worth doing ever are. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

37 min listen

14 - Stick to Your Vision: Ryan North’s vision of success includes having a lot of irons in the fire. Find out how he turned his passion into a business combining comics, an ad network, bestselling books and some of Kickstarter’s most successful campaigns. Cameron Herold is obsessed with having a vision, but he thinks everyone is doing it wrong. He explains what you should do instead. And Doug Stephens has a vision of a retail world that moves seamlessly from offline to online. He shares how to get beyond coupon codes and start making meaningful customer relationships. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

39 min listen

13 - Can You Imagine? The Power of Dreaming BIG: Sometimes the secret to succeeding in business is simpler than you think. For Brian Scudamore, it comes down to just simply asking for what you want. That simple principal helped him build 1-800-GOT-JUNK into a multi-million dollar business. For Ross Simmonds, it’s the secret of the side hustle, a business you can run in your spare time. He’s got advice on how to do it, some pitfalls to watch out for, and how you know when it’s time to take the plunge. And for Phil LeBlanc, the secret is to never giving up, it’s how he pivoted his company and saved it from bankruptcy. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

35 min listen

15 - Bigger, Bolder, Braver: Ann Handley wants you to be bigger, bolder and braver. Ann is the world’s first Chief Content Officer and Forbes called her the most influential woman in Social Media. She explains how you can make your business more successful by using your brand’s voice to differentiate yourself from your competitors. Then meet an entrepreneur who took his startup from a campus project to a 25 million dollar Google acquisition in only 18 months. And find out how one entrepreneur found the balance between passion and profits by shaking up from the frozen dessert business making gelato from exotic ingredients like eggplant, roasted parsnip and crisp cricket. Yes… cricket. by TGIM - The Essential Podcast for Ambitious Entrepreneurs

37 min listen

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04 - Gary Vaynerchuk, the World’s Most Targeted Ad & How to Choose Your Target Market

04 - Gary Vaynerchuk, the World’s Most Targeted Ad & How to Choose Your Target Market

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