10 min listen
Workshop 34: Catalog Writer Jeff Ryan
Workshop 34: Catalog Writer Jeff Ryan
ratings:
Length:
10 minutes
Released:
Dec 28, 2016
Format:
Podcast episode
Description
'In Maine, when we say something is "wicked good" – we really mean it.'
That's how LL Bean describes their Wicked Good Slippers, and how we describe Jeff Ryan, who for decades wrote Bean's catalog copy. We spoke to him about finding the story in everyday objects and the tricks of the trade when it comes to copy writing.
Jeff Ryan is also the author of Appalachian Odyssey, a memoir of hiking the Appalachian Trail, bit by bit, over 28 years.
Episode music: "Auld Lang Syne" by Podington Bear
Credit music: "Joy in the Restaurant" by David Szesztay
That's how LL Bean describes their Wicked Good Slippers, and how we describe Jeff Ryan, who for decades wrote Bean's catalog copy. We spoke to him about finding the story in everyday objects and the tricks of the trade when it comes to copy writing.
Jeff Ryan is also the author of Appalachian Odyssey, a memoir of hiking the Appalachian Trail, bit by bit, over 28 years.
Episode music: "Auld Lang Syne" by Podington Bear
Credit music: "Joy in the Restaurant" by David Szesztay
Released:
Dec 28, 2016
Format:
Podcast episode
Titles in the series (35)
Workshop 1: Salman Rushdie: Author Salman Rushdie gives a 10-minute writer's workshop before an event recorded for radio in Portsmouth. The workshop was recorded backstage. #writing by 10 Minute Writer's Workshop