Eviatar Zerubavel, professor of sociology at Rutgers University, discusses his new book Taken for Granted: The Remarkable Power of the Unremarkable. How do our linguistic priorities characterize the way we perceive the world, and how do they reinforce cultural norms? This season of the Tel Aviv Review is made possible by The Van Leer Jerusalem Institute, which promotes humanistic, democratic, and liberal values in the social discourse in Israel. Tel Aviv Review is also supported by the Public Discourse Grant from the Israel Institute, which is dedicated to strengthening the field of Israel Studies in order to promote knowledge and enhance understanding of modern Israel.