Husband. Father to His Two Year old Son, Nolan! He’s a graduate of Ball State University living with my beautiful and super supportive wife in Indianapolis, Indiana. Prior to becoming a real estate professional he worked as Healthcare Technology Education Consultant at Indiana University Health. He’s also a successful poker player with a few TV final tables…which I found super interesting. He’s spent the past several years learning all that he could about real estate and applying it so that he could provide enough income to support his family. The education has paid off and he’s now a full-time real estate investor in Indianapolis. Ben started by following my Flipping Junkie blog and went on to take my wholesaling training course FreedomByFlipping (http://freedombyflipping.com). He’s grown his business and has staff helping him already.  During this episode, Ben shares how he doesn’t focus at all on what his letters say as he simply outsources them to Jerry Puckett who handles the list and mailing them for Ben. During the conversation we make special note of the importance of credibility when marketing to motivated sellers through direct mail. Ben mentions how important it is to be a member of the chamber of commerce, better business bureau and have other professional credibility and endorsements. Testimonials are huge.  Ben advises to get and show testimonials whenever possible. He always has motivated sellers tell him they called him because of the testimonials and reviews they saw.