Maxwell Maltz was a plastic surgeon who saw just how important our self-image is to our well being and introduced some Big Ideas on how to tap into the power of our subconscious minds. In this Note, we'll explore the science of guided missiles and see how that ties into our day-to-day lives (hint: goals are *really* important) and the fact that we need to re-hypnotize ourselves if we wanna get our mojo on.