Melissa and Matthew Hammersley co-founded Novel Effect in 2015 to use voice recognition combined with sound effects to enhance story time for parents and children. Since that time they have appeared on Shark Tank, completed the first edition of the Alexa Accelerator, closed a $3 million funding round, launched an iOS app, closed deals with major publishers and expanded their application set beyond stories to other use cases. Melissa is the former owner of Figure One Design and is now Chief Design Officer at Novel Effect while Matthew is a former engineer and patent attorney and is currently CEO.