Robert Cooper comes on Bulletproof Radio today to discuss the human brain, how certain words reshape your brain, developing new habits in less than a minute, and the effects of self-talk. Today's guest is a neuroscientist, New York Times bestselling author (with over 4 million books sold), and a leading high-performance business strategist. Robert Cooper serves as CEO of Cooper Neuroscience Lab and Cooper Strategic, a global consulting firm that draws on a peak performance database with more than one million leaders, professionals and teams. Robert brings a long history of working with elite performers and top leaders using neuro- science to get the most out of their brains, their time, and their performance. I sat down with Robert after his keynote address at the 3rd annual Bulletproof Biohacking Conference. He and I talked about the neuroscience of aiming your brain, how to hack the hard-wired human nature that can limit your performance, and how to build new habits that burn better programs into the structure of the brain. Find out more about Roberts work at Cooperstrategic.com. Enjoy the show!