Join The Wedding Biz host, Andy Kushner and Marketing Director Melissa Fancy as they break down Lisa Gooder's interview. Lisa Gooder is the Executive Director of Brides Magazine.  Andy and Melissa dive a little deeper into the content from Lisa's interview and discuss the following: Current trends in weddings Why the story is the main thing Why some wedding traditions no longer matter Exclusivity in the wedding industry Why you want to be a "friendor", not a vendor How social media has forever changed the wedding landscape for both the couples and industry professionals The case for social media in your business Why relationships really do matter at the end of the day Join us right here each week as Andy and Melissa dig deeper into the expert interviews and give you tips, tricks, and strategies to take your business to the next level! Other shows mentioned in the show: Jose Villa Colin Cowie Shawna Gohel