When Trish McEvoy founded Trish McEvoy beauty back in 1975, how women used make-up and what might be missing from their bags was at the forefront of her mind.She started with brushes, after which she continued to add to the range, but always with the view that products should be hardworking to deserve a place in a busy woman's mirror time.In this episode, she tells her compelling story, and explains how a dash of chutzpah and her innate ability to see things through has helped her enormously in business.She also touches on working as a make-up artist in 1970s New York and her hugely famous clients (Jackie Kennedy and Madonna feature), her thoughts on ageing, and how beauty can act as a mask in the best possible sense.Trish's mentions include:- Maybelline Great Lash Mascara- The Nakeds from the Ultima II range- Trish McEvoy Correct and Even Full-Face Corrector- Trish McEvoy Instant Eye Lift Concealer- Trish McEvoy High Volume Mascara in Jet Black- Trish McEvoy Ultra-Wear Lipgloss in Pink- Jillian Michaels exercise- Dr. Michael Prager- Indochine in New YorkTrish will be in the UK at the end of the month to give masterclasses. Book now to see her on the 30th of October at 12, 3:30, or 6pm at Selfridges, or on the 31st of October at 12, 3:30, or 6pm at Harvey Nichols.Beauty Full Lives is hosted by Madeleine Spencer, produced by Charlie Jones, and with artwork by Sung Lee.  For information regarding your data privacy, visit acast.com/privacy