We are joined this week by Scott Frank of Argo Communications. Scott was previously the Senior Director of Media Relations at AIA National, but resigned after the Robert Ivy letter/ #NotMyAIA controversy, as discussed in Episode 89 of Archinect Sessions. We invited Scott to the podcast to discuss his new architect-focused business and general communications strategies for architects, but couldn't resist the opportunity to delve into a behind-the-scenes viewpoint of the national fiasco. As we at Sessions continue to both criticize and actively engage with improving the National AIA's role, Scott offers the perspective of an aligned professional into how architects can direct the news media discussion to better represent ourselves to the public. Warning: This episode contains an even higher level of cuss words than a typical episode. Enjoy!