31 min listen
Episode 33: Lia Ronnen of Artisan Books
FromAfter the Jump
ratings:
Length:
34 minutes
Released:
Mar 21, 2013
Format:
Podcast episode
Description
Learn how to turn your lifestyle or design idea into a book with Lia Ronnen, Executive Editor and Associate Publisher at Artisan Books. Tune in to hear Grace Bonney talk with Lia about her background in the art world, and how that led to work in packaging, publishing, and editing. Learn about Artisans unique take fashion, lifestyle, and design books, and why they have worked with category killers like Domino and Lucky. How have blogs and magazines influenced the world of books and publishing? Find out how the death of bookstores has affected the marketing of visual books, and tune in to hear Lia explain how to pitch a book idea! This program has been sponsored by Whole Foods. The toughest problem that weve had is the loss of the bookstore. That was our biggest marketing tool... For visual books- coffee table books, books that are objects- bookstores are important. [18:50] A book needs to be more in depth; its not a blog. In order for it to have a longer life, it needs to have something specific to say. [23:50] -- Lia Ronnen on After the Jump
Released:
Mar 21, 2013
Format:
Podcast episode
Titles in the series (100)
Episode 5: The Brooklyn Flea and Smorgasburg: On this weeks episode of After the Jump, Grace Bonney is in the studio with Eric Demby and Jonathan Butler of The Brooklyn Flea and Smorgasburg. Listen in to learn about how Jonathan and Eric met, and how they decided to become partners and begin The Broo by After the Jump