Today on the Dear Handmade Life podcast I’m talking about building a business around your core values with founder of Thimblepress and consultant/mentor for creative business owners Kristen Ley. I chat with Kristen about how having defined core values can increase brand strength, help you make difficult decisions and inform successful planning and goal setting. We share our stories of how we developed our core values, why it’s good to start before you’re 100% ready, starting a business without a plan and the ups and downs of running a creative business (including why the downs are so valuable).