Today’s guest entrepreneur joining us on the Steve Jobs inspired Join Up Dots podcast business interview is a lady who claimed fame in a very unusual way. But most excitingly for a show like Join Up Dots she hasn’t set her stall out to allow that initial career success to define her but has gone on for bigger and bolder things. As the creator of the Purse Process in 2013, her new adventures started in earnest when she started the process of being a bit nosy in ladies handbags. And digging around to share how the secrets of the stuff that a lady carries around with them in their bag actually defines them. Yes as her professional bio states “You see, I’m trained in ANTHROPOLOGY and ARCHEOLOGY, but I don’t much like digging in the dirt. You may have noticed everything about me has a distinctly FEMININE flair. I’m a girly girl from way back. In fact, when I was three years old I had a complete meltdown simply because my mom came home with white panties for me instead of pink. So as you might imagine, the working conditions of an archeologist doesn’t exactly suit a girl like me, so I had to get creative about how I’d apply the vast amount of knowledge I spent several years, countless hours, and paid beaucoup bucks to acquire. Which is amazing to me to see applied in action. The creativity to bring to the world something interesting, unique and career defining. And it certainly was the case, leading to media performances, TedX talks, and a myriad of opportunities as the world started taking an interest in their day to day luggage. And now our guest is tackling even bigger things, leaving behind the success that started off her career in such a spectacular way. So todays discussion could start anywhere, and go anywhere which makes it so exiting to me. Do we start talking about the motivation to get going? Or the inspiration to actually start digging in ladies bags? But if she knew she was so girly throughout her life, why did she enter into the world of Indiana Jones, Jurrasic Park and digging around in the dirt? And does she see that experience is just gained purely to be able to shape your own reality and creative an authentic life of their own? Well lets find out as we bring onto the show to start joining up dots with the one and only entrepreneur Danielle Watson.