My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a lifestyle portrait photographer and image content creator who works with high-level entrepreneurs and thought leaders of various industries to produce high-quality, highly-captionable images that present informational, entertaining and inspiring aspects of their brand to their followers. More than just a photographer, our guest sets his clients up for success beyond the portrait session by coaching them on how to best leverage their image content for their websites, social channels, blogs, publications, advertisements and various other needs. But you can certainly see a path that has joined the dots amazingly well, as after leaving New York-Hunter College with a BA in Media Studies, he freelanced as a Production assistant for HBO, whilst continuing his studies to gain an MFA in Television Production And then for over 17 years worked as a television producer, and as a portrait photographer expert on several NBC Universal daytime talk and reality shows. So the dots lined up for him to go out alone and create his own production company, which he did in 2014, as he says “While my business began as a full-service photo/video studio, drawing upon my 16 years of video production experience, I now focus solely on serving thought leaders and entrepreneurs by providing them versatile, high-volume, high-production value image content that can be used for all of their content needs. There’s a lot more to my sessions that simply taking pictures; before, during and after each session, I help direct my clients so that they can maximise value from our session. I help them identify their content needs, determine the types of images we must capture to fill those needs, and then execute the game plan.. Its nice to live the dream daily” So was this a passion he persused through education and career, or like so many of us, just started to doing something until the passion was found? And what is teh hardest part of building his business, the sales and lead generation, or acually the content production? Well lets find out as we bring onto the show to start joining up dots with the one and only John DeMato. Show Highlights During the show we discussed such weighty topics with John DeMato such as: How John recalls how he got to the point in his life where he found that his internal compass was pointing in the wrong direction, and the steps he took to getting it where he wanted to point. How John manages to draw out the real character and personality in a photo, and why he feels it so important to do that thing. Why John can now see that through his business clarity comes confidence, and with confidence comes value. Its a real circle of development that you have to go through. and lastly…. We find out why John talks about his life as being within the matrix and outside the matrix and why he would never go back to where he was.